Author: Chanwoo Hwang

In the first part of the class we looked at different presses for the product. I still remember looking at the press of Gucci promoting their product collaborated with Disney. It delivered the message clearly to the readers. Looking at the press, I also wanted to make sure my press include words that makes it… Continue reading TOOLBOX 10 PPD

Today our group had to take photos of the product to use it as a material to advertise our work. I worked with Tiffany and she modeled for my product. Trying different poses and shooting from different directions I was able to take good photos that shows my product well. In some point I used… Continue reading TOOLBOX 9 PPD

In todays session I had a chance to develop illustration for the final product. It gave me opportunity to use different tools to create that explains the product most efficiently. I experimented using pencils and water soluble color pencil at first to see how that expresses and shows my designs. It came out to conclude… Continue reading TOOLBOX 8 PPD

Based on the customer profile, I had a chance to brainstorm ideas and plan for final product that I will make for the targeted customer. I’ve learned how to connect resources that I collected and visualize that into actual products. During this process I had to think about connection to the market and the position… Continue reading TOOLBOX 7 PPD

It was cold when I first arrived at the church but when I started to walk along the graffiti the weather was getting warm which was great. The first part that took my attention was the scale of the graffiti. Some were huge that even covered the whole building. One of the work was right… Continue reading TOOLBOX Shoreditch

The first impression of the V&A museum was amazing because it was huge but also had so many interesting displays and art pieces. Finding connection between art works was not as difficult as I expected. I decided to concentrate in weaponries especially swords in Asian countries. Starting from Middle Asia I was able to collect… Continue reading TOOLBOX Kensington outing

From this class I’ve learned three main things. First of all, making prediction of the targeted customer by price range of the products. This was an essential point throughout the class because price range of the product mattered a lot when it came to creating my own customer profile. By selecting certain price range I… Continue reading PPD TOOLBOX6

In this section we got a chance to analyze other designer’s recent show. In my case I chose Noir Kei Ninoyama because the garments looked very interesting at first. By asking all the questions that were in the guidelines, I started to notice how there are lots of elements to take a careful look at… Continue reading TOOLBOX5 PPD

The two main section of the section both covered basic skills of designing from research. What I really learned from the class was going out of basic silhouette. Cutting out from images that I take from V&A outings prevented me from staying on the body. What I mean is by collaging image onto the body,… Continue reading TOOLBOX 4 PPD

During this session our class got a chance to style ourselves and others and took photos and videos to relate to product. Especially I really enjoyed the process on how we had limited tools and time but had so much possibility to create medias. I worked with Tiffany and she actually had experience on being… Continue reading TOOLBOX 3 PPD